We offer a full range of strategic and tactical marketing services to jump start or augment your product, solution, and industry marketing as well as your demand creation and awareness marketing.
Technology Research & Strategy
- Market research – Quantify market opportunity using secondary and primary research such as stakeholders interviews (users, buyers, partners, analysts etc)
- Technology assessment – Identify missing elements etc
- Partner identification – Identification of potential partners
Customer-Centric
Messaging
- Message development – For corporate, product, solution and industry messaging
- Result – Relevant messages that resonate with the target audience
Demand Creation & Awareness Campaigns
- Integrated campaign strategy – Including all areas of the marketing mix: direct/email/web marketing, social media, public relations, analyst relations, marcomm/collateral/website.
- Campaign themes – Key solution-oriented themes based on top challenges, industry issues and more
- Content development – Promo copy, presentations, collateral copy
- Direct sales and joint partner campaigns
Product and Solution Launch
- Complete and integrated launches – Encompassing all areas of marketing – demand creation, awareness marketing, direct/email/web marketing, social media, public relations, analyst relations, marcomm/collateral/website
Content Marketing & Content Development
- Themes – Identification and analysis of top themes to incorporate into content strategy
- Content development – Full range of content development including datasheets, web content, presentations, blog posts and more
Sales and Channel Enablement/Training
- Sales framework – Prioritized sales enablement by sales stage/buyer’s journey phase
- Sales training – product, solution and industry training; corporate message training
- Partner communication plans
- Sales tool creation
Marketing Ops & Martech (Marketing Technology)
- Marketing automation platforms – Selection, strategic considerations
- MQL criteria – Development of MQL criteria in concert with your sales function
Marketing Strategy & Organization
- Strategic drivers – Identification of key strategic drivers for the business
- Annual plan – Annual business plan including strategy and tactics
- Budget – Development and maintenance of annual budget
- Organization design – Strategy-driven organization and staffing plan
- Staffing & hiring – Job descriptions, interviewing, hiring
- Cross-functional collaboration – Opportunities for improving effectiveness of marketing and other teams through improved collaboration for product launches, new product development and more
Structured coaching
Structured coaching provides expert guidance on a regular basis, meeting once every two to four weeks.
- Initial assessment – Whether you need broad or narrow coaching, we will meet with you to understand your needs and determine the key areas to cover in coaching meetings.
- 360 assessment – We can conduct a manager/peer/subordinate 360 review to identify your strengths and growth opportunities.
- Coaching plan – We will meet with you and your manager to create a coaching plan so we all agree on key areas that will be covered, as well as expectations.
- Coaching sessions – Lasting from 45 to 60 minutes and taking place every two to four weeks, we will review your recent progress and challenges, share best practices, discuss different approaches to problem-solving, and then give you “homework” to work on before our next session.
- Manager/sponsor check in – We will meet periodically with your manager to review your progress and adjust the coaching program.
Custom services
- We will create custom programs to meet your specific needs