Product, Solution, and Industry Marketing Tactics

We offer a full range of strategic and tactical marketing services to jump start or augment your product, solution, and industry marketing as well as your demand creation and awareness marketing.

Technology Research & Strategy

  • Market research – quantify market opportunity using secondary and primary research such as stakeholders interviews (users, buyers, partners, analysts etc)
  • Technology assessment – Identify missing elements etc
  • Partner identification – Identification of potential partners

Customer-Centric Messaging

  • Message development – for corporate, product, solution and industry messaging
  • Result – relevant messages that resonate with the target audience

Demand Creation & Awareness Campaigns

  • Integrated campaign strategy – including all areas of the marketing mix: direct/email/web marketing, social media, public relations, analyst relations, marcomm/collateral/website.
  • Campaign themes – Key solution-oriented themes based on top challenges, industry issues and more
  • Content development – promo copy, presentations, collateral copy
  • Direct sales and joint partner campaigns

Product and Solution Launch

  • Complete and integrated launches – encompassing all areas of marketing – demand creation, awareness marketing, direct/email/web marketing, social media, public relations, analyst relations, marcomm/collateral/website

Content Marketing & Content Development

  • Themes – Identification and analysis of top themes to incorporate into content strategy
  • Content development – Full range of content development including datasheets, web content, presentations, blog posts and more

Sales and Channel Enablement/Training

  • Sales framework – Prioritized sales enablement by sales stage/buyer’s journey phase
  • Sales training – product, solution and industry training; corporate message training
  • Partner communication plans
  • Sales tool creation

Demand Gen Strategy & Tactics

  • Marketing automation platforms – Selection, strategic considerations
  • MQL criteria – Development of MQL criteria in concert with your sales function