The Strategic Role of Product Marketing

Confused about the role of product marketing?  

The Product Marketing Framework will help you to clearly define the role and value of product marketing.

Click here to get the slides and editable workbook.


Perhaps… You have great technologies but sales are lagging.  Or your marketing just doesn’t resonate with potential customers. 

Why? Too much talking about your technologies and products – and not enough focus on how can help prospects to solve their business problems.  We can help.



Need consulting or interim help? If you’re struggling with marketing strategy and messaging, we can help. From value props to product and solution launch to sales training, we do it all.

Solution Marketing

Ready to sell what customers want? If you’re marketing your product’s techno features but prospects aren’t buying, we can help.

Slide.Works Presentation Design​

The right message, targeted to your audience and presenters, professionally designed. Learn more on the Slide.Works. site.

We offer a variety of flexible engagement options – from strategic consulting and projects to interim and fractional  work:

  • Strategic consulting – Jump start your solution marketing.  We’ll work with you to develop your solution marketing strategy.  We can also provide more informal strategic advisory services.
  • Solution marketing training – We’ll train your marketing team on solution marketing.  >> Learn more about solution marketing workshops and classes.
  • Projects – We’ll complete set marketing deliverables on an agree-upon timetable.  Campaigns, launches, sales training and more.
  • Interim/fractional basis – We’ll work one or several days/week as part of your team.

Are you challenged to market your solutions? Unsure which markets to attack first? Challenged to create value propositions that resonate with prospects, sales teams and business partners?

Solution Marketing Strategies can help your organization. Learn more.