We’ve been helping tech companies to transform into solution marketers for over fifteen years. Solution Marketing Strategies can help your organization in these strategic areas:
SOLUTIONS — Develop targeted and complete offerings
- Market assessment and research
- Target market and solution identification
- Solution portfolio management
- Market segmentation
- Solution research
- Solution development
- User persona development
- Partner solution strategy
EDUCATE & ENGAGE — Communicate and engage with targeted messages
- Identify target audience including their challenges and opportunities
- Buyer persona development
- Targeted message development
- Multi-channel marketing campaigns
- Engaging in two-way educational dialog with the market including social media
- Including partners in demand creation and awareness marketing
VALUE — Provide value to the customer
- Customer value drivers
- Win/loss interviews and analysis
- ROI model development
- Identification of potential reference customers
- Creating value-based pricing
ACCESS — Enable customers to purchase the way they want
- Developing flexible business models that meet the needs of different target markets
- Providing options – on-premise, SaaS
- Alignment – Ensuring alignment and training across the organization – from development to sales to services to support to business partners