Demand Gen Strategy & Tactics

We offer demand generation services to help you develop compelling campaigns that generate new, qualified leads.

  • Marketing automation platforms – Selection, strategic considerations
  • MQL criteria – Development of MQL criteria in concert with your sales function
  • Campaign themes – Key solution-oriented themes based on top challenges, industry issues and more
  • Integrated campaign strategy – including all areas of the marketing mix: direct/email/web marketing, social media, public relations, analyst relations, marcomm/collateral/website
  • Content development – promo copy, presentations, collateral copy