Thursday, November 19, 2015
6:15 Networking, 7:15 pm Presentation
Constant Contact Offices, Waltham
Boston Product Management Association
It seems that everyone is creating and marketing solutions today. But how are top companies using solutions to transform markets and drive growth? What best practices can you use in your business?
During this session, we’ll examine industry leaders like Apple, Uber and EMC to understand what solutions are, how they’re different from products, and how solutions help winning companies to better meet customer needs.
During this fast-paced session, you will learn:
Why customers want more than products
How leading companies are using solutions to completely transform markets and drive growth
5 things every solution should include
How to construct your solution marketing strategy
The 4 most important things you should do to create and market solutions at your company – starting tomorrow
Speaker: Steve Robins
Steve Robins is the principal of Solution Marketing Strategies, a strategic marketing consultancy that advises companies on marketing and demand gen strategies, segmentation and messaging. For the last 15 years, Steve Robins has been transforming technology firms into market-leading, customer-focused solution providers. Steve has held senior marketing roles at FirstBest Systems, EMC Documentum, and KANA Software. An industry thought-leader, Steve started the top-rated solution marketing blog, writes a marketing tech column for TechTarget, and has co-chaired ProductCamp Boston for several years.