Tactical Services

Product, Solution and Industry Marketing Tactics

We offer a full range of strategic and tactical marketing services to jump start or augment your product, solution, and industry marketing as well as your demand creation and awareness marketing

Technology Research & Strategy

  • Market research – quantify market opportunity using secondary and primary research such as stakeholders interviews (users, buyers, partners, analysts etc)
  • Technology assessment – Identify missing elements etc
  • Partner identification – Identification of potential partners

Customer-Centric Messaging

  • Message development – for corporate, product, solution and industry messaging
  • Result – relevant messages that resonate with the target audience

Demand Creation and Awareness Campaigns

  • Integrated campaign strategy – including all areas of the marketing mix: direct/email/web marketing, social media, public relations, analyst relations, marcomm/collateral/website.
  • Content development – promo copy, presentations, collateral copy
  • Direct sales and joint partner campaigns

Product and Solution Launch

  • Complete and integrated launches – encompassing all areas of marketing – demand creation, awareness marketing, direct/email/web marketing, social media, public relations, analyst relations, marcomm/collateral/website.

Content Marketing & Content Development

  • Themes – Identification and analysis of top themes to incorporate into content strategy
  • Content development – Full range of content development including datasheets, web content, presentations, blog posts and more

Sales and Channel Enablement/Training

  • Sales training – product, solution and industry training; corporate message training
  • Partner communication plans
  • Sales tool creation

Inbound Marketing & Social Media

  • We’ll also integrate any of the above to inbound marketing and social media.

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