Best Practices in Solution Marketing

BPMAlogo_big_colorThursday, November 19, 2015
6:15 Networking, 7:15 pm Presentation
Constant Contact Offices, Waltham
Boston Product Management Association

Presentation Slides (Slideshare)

It seems that everyone is creating and marketing solutions today.  But how are top companies using solutions to transform markets and drive growth?  What best practices can you use in your business?

During this session, we’ll examine industry leaders like Apple, Uber and EMC to understand what solutions are, how they’re different from products, and how solutions help winning companies to better meet customer needs.

During this fast-paced session, you will learn:

  • Why customers want more than products

  • How leading companies are using solutions to completely transform markets and drive growth

  • 5 things every solution should include

  • How to construct your solution marketing strategy

  • The 4 most important things you should do to create and market solutions at your company – starting tomorrow


Speaker: Steve Robins

Steve Robins is the principal of Solution Marketing Strategies, a strategic marketing consultancy that advises companies on marketing and demand gen strategies, segmentation and messaging. For the last 15 years, Steve Robins has been transforming technology firms into market-leading, customer-focused solution providers. Steve has held senior marketing roles at FirstBest Systems, EMC Documentum, and KANA Software. An industry thought-leader, Steve started the top-rated solution marketing blog, writes a marketing tech column for TechTarget, and has co-chaired ProductCamp Boston for several years.