The Strategic Role of Product Marketing

Proposed Session at ProductCamp ON>LINE

I hope you will vote for this proposed session – thanks!

Is there confusion about the role of product marketing in your company?  Do people think it’s not a strategic function?  That it’s all about creating pretty PowerPoints and data sheets?  Does your team know where product management ends and product marketing begins?

The Product Marketing Framework helps you to understand the strategic role and scope of product marketing – and where it fits in the broader organization between product management, marketing, sales and most importantly the customer.

Using the Product Marketing Framework you will have clarity around what to expect and what not to expect from Product marketing, and you’ll be able to build better working relationships with other teams.  And product marketing will come play a critical role in developing and executing your company’s go-to-market strategy.

Steve Robins
Solution Marketing Strategies

If you’d like to see the session at ProductCamp, register to attend, check out the registration from Eventbrite where you will find voting instructions, and then search for this session when you vote:
‘The Strategic Role of Product Marketing’ by Steve Robins in [Product Marketing] #202

Check out my other proposed session on Best Practices in Solution-Led Growth

Steve Robins has worked at the intersection of product, marketing, customers, and sales to drive growth at both small and large B2B SaaS/software companies. Steve is the principal of Solution Marketing Strategies, a strategic marketing consultancy. He also started the top-rated Solution Marketing Blog.  Steve is the volunteer president of both ProductCamp Boston and the Boston Product Management Assoiation. He is also excited to help organize ProductCamp ON>LINE.

ProductCamp ON>LINE

Friday & Saturday, June 11 & 12, 2021

Online, free of charge, and open to all!

ProductCamp ON>LINE™ is a free, virtual, participant-driven “unconference” being held on June 11 and 12, 2021 in a collaboration of multiple camps. Speakers, sponsors and ProductCamp volunteers are giving back to the community in these trying times.

Sessions will be held from 10:00am EDT to 4:00pm EDT on Friday, June 11 and Saturday, June 12.