Proposed Session at ProductCamp ON>LINE
I hope you will vote for this proposed session – thanks!
Much has been written about Product-Led Growth (PLG). But what happens when customers need more than just a product? That’s where solutions come in. A solution includes not only a product but also complementary products, content, data, process and services that fully solve a problem and meet a need – and drive company growth.
During this session, we will take a look at the Solution-Led Growth strategies of leading B2B and B2C companies such as Salesforce.com, and Uber. We’ll examine how they went beyond products, and how all of us can learn from these industry leaders.
If you’d like to see the session at ProductCamp, register to attend, check out the registration from Eventbrite, and then search for this session when you vote:
‘Best Practices in Solution-Led Growth’ by Steve Robins in [Product Strategy] #215
You can also check out my other proposed session on The Strategic Role of Product Marketing.
Steve Robins has worked at the intersection of product, marketing, customers, and sales to drive growth at both small and large B2B SaaS/software companies. Steve is the principal of Solution Marketing Strategies, a strategic marketing consultancy. He also started the top-rated Solution Marketing Blog. Steve is the volunteer president of both ProductCamp Boston and the Boston Product Management Assoiation. He is also excited to help organize ProductCamp ON>LINE.
Friday & Saturday, June 11 & 12, 2021
Online, free of charge, and open to all!
ProductCamp ON>LINE™ is a free, virtual, participant-driven “unconference” being held on June 11 and 12, 2021 in a collaboration of multiple camps. Speakers, sponsors and ProductCamp volunteers are giving back to the community in these trying times.
Sessions will be held from 10:00am EDT to 4:00pm EDT on Friday, June 11 and Saturday, June 12.